During my participation in a digital marketing course, I undertook a captivating project where I was tasked with creating or rebranding a brand. Drawing inspiration from my own name, Yorgo, and the concept of radiant skin, I conceived “Yorglow,” a dermatological brand that resonated deeply with my vision. My responsibilities included crafting a comprehensive content calendar, strategically selecting hashtags to amplify brand visibility, and leveraging Facebook ads to enhance post reach and engagement. This project not only honed my digital marketing skills but also showcased my ability to conceptualize and execute a cohesive brand strategy in the competitive landscape of today’s market.
Facebook Ads
We used advantage plus placements recommended by Meta since the algorithm will shift the budget to the platform (Instagram or Facebook) that is performing better in terms of higher messages and consequently lower cost per message. However, I will monitor and see if one platform has a higher number of messages, but a lower quality (not a lot of sales), we will allocate budgets to Instagram alone and Facebook alone. I also set a higher daily budget for the Luxury ad set since we have a smaller audience and therefore the cost per result will be higher . (COST PER RESULT AKA CPR THAT WE CAN CALCULATE IT BY DIVIDING AD SPENT OVER NUMBER OF REACH all of it TIMES 1 THOUSAND). Finally, within one ad set, it is better to have 2 or more ads to test the performance of both and it is also good to have more than one type of asset (reel, still) to test which visual our audience likes more.
